A/V

Digital Signage is the use of digitally powered signs (such as plasma display panels, liquid crystal displays (LCDs), kiosk stations, computer monitors and standard television) to replace and enhance traditional media.

Digital Signage is revolutionizing the media and information industries by allowing the central and rapid update of content and its immediate delivery to specific audiences in specific locations.

Offering compelling benefits such as:

• Attention grabbing advertising
• Real-time advertising and information delivery
• Focus on relevant audiences
• Cost savings, and
• Profit center opportunities

Digital Signage can be utilized in a variety of applications, such as:

• Advertising networks
• In-store advertising
• Interactive kiosks
• Tradeshow displays
• Corporate identity branding
• Electronic menus and lobby displays
• Branch office communication
• Campus bulletin boards
• Community bulletin boards
• Arrival and departure schedules
• Franchise communication systems
• Emergency announcement systems
• Corporate communication systems
• Back office employee training

Rackit's Digital Signage offering concentrates on the distribution technology and platform.

This infrastructure transmits the digital video and audio from the server to the appropriate displays, and is a key contributor to actual Digital Signage performance. In addition, as the connecting component for all displays, the distribution technology can be a significant part of the project budget. That’s why choosing the correct distribution technology is vital in ensuring a successful Digital Signage installation.

Rackit's Digital Signage solutions cover a number of paradigms:

• Audio + Video distribution
• Video distribution
• Data/Input extension (Serial, PS/2, USB)
• Audio distribution

Also known as: Media Streaming, Dynamic Signage, Narrowcasting, Datacasting, Digital In-Store Merchandising, Electronic Display Networks, Retail TV, Employee TV, Captive Audience Networks, Out-of-Home Media Networks, Digital Media Networks, Electronic Billboards